Taylor Swift’s 12th Album Sparks Streaming Surge


[{"selector":"#anim-44321abd-c550-4cf3-be43-708b9dd7485d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-85843cb4-fc47-4334-8d14-039efcc9a714","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2825fd4f-5e85-4039-9bb1-50e2da12423d","keyframes":{"transform":["translate3d(79.58387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e12973-6461-4916-99c1-ead60e571482","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68bf6b89-38e6-4831-b943-a643444f7fb8","keyframes":{"transform":["translate3d(-118.97106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05f2e5e5-994d-4e00-9c19-e4b5d2ebb47d","keyframes":{"opacity":[0,1]},"delay":2500,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Taylor Swift announced her 12th studio album The Life of a Showgirl . – Credit - Gettyimages

[{"selector":"#anim-4a7af538-ff3f-443e-9bdb-96524ac420c1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-2.847491597185268%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7ef60c1e-c83d-4f2c-a21b-377c5c60156e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b2b44bb-f803-4f94-b49e-af19c65f86ad","keyframes":{"transform":["translate3d(79.58387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5412428-d34d-45d4-abc4-441a61694f27","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fabfc881-8b5d-4736-9f91-720bec4ccfb6","keyframes":{"transform":["translate3d(-118.97106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20226e03-e292-4628-941a-34ce9cb33aa3","keyframes":{"opacity":[0,1]},"delay":2500,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 1. The reveal spanned Aug. 10–12 with teasers and interviews, fueling buzz. – Credit - Gettyimages

[{"selector":"#anim-89c1b20b-2d77-47ee-8ab6-3dbe5a0fbda5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-263d81cf-7c7c-46b1-acc4-9d0f06db982c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77ba0a4d-1d86-4f68-bf35-9829d8960309","keyframes":{"transform":["translate3d(79.58387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03f4e3af-c6b7-4fdd-a9e6-5c570c1c31b1","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32e0c223-2e9c-4d3f-a482-acf501b9555e","keyframes":{"transform":["translate3d(-118.97106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6987e8fc-42c6-4bd2-95ef-9c666b9ec3c1","keyframes":{"opacity":[0,1]},"delay":2500,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Fans await the Oct. 3 release but streamed old tracks in huge numbers. – Credit - Gettyimages

[{"selector":"#anim-38e8db0d-5b9d-4e3f-b39e-2bed38177270 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-13.750002082800634%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8ce86b16-ca30-42a4-8f3f-d2b91db08303","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0546c14-6892-4a91-b292-9756b33735c4","keyframes":{"transform":["translate3d(79.58387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51bdd2e1-5acf-4c0d-a0ca-7acd6cc1752e","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3cc8a86-31f8-4613-b1c4-7f92d61f8741","keyframes":{"transform":["translate3d(-118.97106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63a1b8f7-029a-4c85-9c3b-527a04b2c1aa","keyframes":{"opacity":[0,1]},"delay":2500,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 1. Between Aug. 12–14, Swift’s catalog hit 110M U.S. streams, up 57%. – Credit - Gettyimages

[{"selector":"#anim-1d8ca312-e1a7-4e90-add5-49fec2162f74 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-216d74ff-475a-465f-aa73-a2501a7c19e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2636e06f-bbde-45d3-821e-ad4a4aa7e8bb","keyframes":{"transform":["translate3d(79.58387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1aceb0a-9c0b-4d83-bcae-cd4f6aa27831","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c729e2d1-2de1-4738-becd-3810436696f7","keyframes":{"transform":["translate3d(-118.97106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50b56717-d06d-4859-8d8a-1bb21ef0a652","keyframes":{"opacity":[0,1]},"delay":2500,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] “False God” gained a 383% boost after The Summer I Turned Pretty episode. – Credit - Gettyimages

[{"selector":"#anim-94378d2a-eb93-4621-bbf9-89d8124ac172 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.5241563311098503%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ed2b5057-6c02-4ae1-bbfc-9eaba8b218f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e5bc85b-b632-4dd6-b3d7-bc8d78a7634a","keyframes":{"transform":["translate3d(79.58387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f81aece-6a43-4128-8aca-a291d4048f1b","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ee192af-fc86-4a91-b272-b51eb657c61d","keyframes":{"transform":["translate3d(-118.97106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f245bb0c-4955-48b8-939d-19219fb9860e","keyframes":{"opacity":[0,1]},"delay":2500,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The Lover-era song earned 1.2M streams from Aug. 13–15 on streaming apps. – Credit - Gettyimages

Taylor Swift’s 12th Album Sparks Streaming Surge

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